Thundercat, the musical virtuoso known for his funky bass lines and unique style, has just unleashed a groovy anthem inspired by an unlikely muse – Listerine! That’s right; the man who’s collaborated with the likes of Gorillaz and Tame Impala has now lent his talents to create a theme song for Listerine’s exciting new Whoa Collection.
But this isn’t just about music; it’s about making a difference too. The Whoa Collection campaign isn’t your typical marketing gig. It’s a collaboration with visual artist King Saladeen and a heartfelt gesture to support “Increasing Diversity in Dentistry,” a nonprofit organization striving to empower aspiring Black dental professionals. Kudos to Thundercat and Listerine for jamming for a good cause!
The Mouthwash Groove
You might be wondering, “How do you turn mouthwash into music?” Well, Thundercat’s ingenious answer is to infuse his tune with mouthwashy samples that are both refreshing and catchy. It’s like a musical trip to the dentist, minus the drills!
Bottles with a Splash of Art
But wait, there’s more! Alongside Thundercat’s funky beats, there’s a whole new look for Listerine bottles courtesy of King Saladeen’s artistic flair. These bottles are more than just containers; they’re canvases of creativity. So not only can you enjoy a fresh mouth, but you can also appreciate a dash of artistry on your bathroom shelf.
A Sonic Gesture for Diversity
Now, here’s where the groove gets even better. Listerine, in collaboration with the marketing agency Compound, is dedicating a chunk of the proceeds, up to $150,000, to “Increasing Diversity in Dentistry.” This nonprofit was founded by Dr. Jeanette Sabir-Holloway in 2010, with the mission to address racial disparities in dental health. Shockingly, only four percent of dentists in the United States are Black. Thundercat and Listerine are stepping up to change that narrative.
From Basslines to Collaborative Rhymes
For those unfamiliar with Thundercat’s musical journey, he’s not just making waves in the dental hygiene world. Since dropping his LP “It Is What It Is” in 2020, he’s been a sought-after collaborator, sharing his bass-driven magic with artists like Gorillaz, Kaytranada, and Ty Dolla $ign. His track record for musical innovation speaks volumes.
Future Funk Adventures
And what’s on Thundercat’s horizon? Well, apart from grooving with Listerine, he’s also joined forces with Tame Impala for the ear-catching “No More Lies.” Plus, he’s gearing up to take his funkadelic tunes on tour across the United States and parts of South America this fall. So, if you’re a fan of his bass mastery, keep an eye out for those tour dates!
In conclusion, Thundercat’s collaboration with Listerine is more than just a catchy tune. It’s a heartfelt effort to promote diversity in dentistry, sprinkled with artistic creativity. So, next time you reach for that mouthwash, you might just find yourself grooving to Thundercat’s funky beats while supporting a noble cause. Who knew dental hygiene could be this cool?
Frequently Asked Questions (FAQs) about Listerine-inspired Music
What is the Whoa Collection by Listerine?
The Whoa Collection by Listerine is a special campaign featuring a unique theme song created by Thundercat, inspired by Listerine’s mouthwash products. It also includes new bottle designs by the visual artist King Saladeen.
What is the purpose of this campaign?
The campaign serves a dual purpose. First, it aims to celebrate Listerine’s products with a fresh and artistic approach, infusing music and art into dental hygiene. Second, it supports “Increasing Diversity in Dentistry,” a nonprofit organization striving to empower aspiring Black dental professionals.
How does Thundercat’s music tie into Listerine?
Thundercat’s theme song for the Whoa Collection incorporates mouthwashy samples, giving it a unique and refreshing twist. It’s a creative fusion of music and oral care.
Who is King Saladeen, and what role does he play in this campaign?
King Saladeen is a visual artist known for his distinctive style. He’s contributed to the campaign by designing new Listerine bottles, transforming them into artistic pieces that add a touch of creativity to your bathroom decor.
What is the significance of supporting “Increasing Diversity in Dentistry”?
This nonprofit organization, founded by Dr. Jeanette Sabir-Holloway, aims to address the racial disparities in dental health. In the United States, only four percent of dentists are Black. Listerine, in collaboration with Thundercat and King Saladeen, is dedicating a portion of the proceeds from the Whoa Collection to help correct this imbalance.
Besides this campaign, what else has Thundercat been up to in the music world?
Thundercat has been a prolific collaborator, working with artists like Gorillaz, Kaytranada, Ty Dolla $ign, and Tame Impala. He’s known for his funky bass lines and innovative musical contributions.
Where can I experience Thundercat’s music from the Whoa Collection?
You can listen to Thundercat’s Listerine-inspired theme song on the official Listerine website or other platforms where it’s available. Enjoy the funky beats with a dash of dental diversity support!
Are there any upcoming plans for Thundercat?
Yes, Thundercat is set to embark on a tour across the United States and parts of South America this fall, so fans can catch him live in action! Keep an eye out for tour dates in your area.
More about Listerine-inspired Music
- Listerine’s Whoa Collection: Explore Listerine’s official page for the Whoa Collection and experience Thundercat’s music.
- Increasing Diversity in Dentistry: Learn more about the nonprofit organization dedicated to promoting diversity in dentistry.
- Thundercat’s Music: Discover Thundercat’s musical journey and upcoming tour dates.
- King Saladeen’s Art: Explore the artistic world of King Saladeen, the visual artist behind the new Listerine bottle designs.