Peso Pluma Confronts Cartel Threat Ahead of Tijuana Gig

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Reports from The Arizona Republic have surfaced, revealing alleged threats directed at Peso Pluma, the rising star of regional Mexican music. The threats, ominously signed by the Jalisco New Generation Cartel, have cast a shadow over his upcoming October 14 concert at Tijuana’s Estadio Caliente. These menacing messages were prominently displayed on banners spread across the city, forewarning the singer that his appearance at the event could be his last, citing reasons of perceived disrespect and outspokenness. In their chilling words, “you show up and we are going to (break you).”

Tensions escalated further as local Tijuana news outlet Punto Norte disclosed that these ominous banners had been erected on various bridges throughout the city. In an unexpected twist, a 43-year-old man was apprehended with one of these threatening banners in his possession.

Newsound, eager to provide the most up-to-date information, has sought comments and further details from Peso Pluma’s representatives.

Peso Pluma: The Rising Star

Peso Pluma, catapulted into the limelight this year with his chart-topping single “Ella Baila Sola,” represents a new generation of artists who are introducing regional Mexican music to a global audience. While he remains rooted in the traditional Mexican ballads known as corridos, Pluma’s versatility shines through in his specialization in corridos tumbados, a contemporary and hip-hop-infused interpretation of the genre, as well as narcocorridos, a subgenre that delves into the world of drug trade and violence, with a history dating back several decades.

In a recent article discussing the surge of regional Mexican music, Isabelia Herrra wrote:

“‘Gávilan II,’ from the album ‘Génesis,’ is a quintessential narcocorrido, where Pluma and his collaborator, Tito Double P, adopt the perspectives of Sinaloa Cartel members. They unabashedly flaunt their FN SCAR rifles, recount disposing of enemies’ bodies in mass graves, and narrate encounters with abducted adversaries. In the second verse, Pluma and Double P reminisce about the Battle of Culiacán, a notorious military operation aimed at capturing Ovidio Guzmán López, the son of the infamous drug lord Joaquín “El Chapo” Guzmán. They even make explicit references to the Guzmán family by name, showcasing the genre’s unapologetic storytelling.”

Several other Peso Pluma tracks, including “El Bélicon” and “Siempre Pendientes,” are widely regarded as tributes to the Sinaloa Cartel. Although Pluma has not publicly declared his involvement, he has acknowledged that certain musicians receive compensation from cartel leaders for composing narcocorridos in their favor.

The Jalisco New Generation Cartel, positioned as Mexico’s second most potent drug cartel following the Sinaloa Cartel, has previously issued threats against Grupo Arriesgado, a narcocorrido band believed to have affiliations with the Sinaloa Cartel. This resulted in the cancellation of their Tijuana concert earlier this year.

Despite the looming threats, Peso Pluma, who graced the stage at the 2023 MTV Video Music Awards last night, initially announced his Tijuana concert in July. However, in a surprising turn of events, he has recently postponed several other shows in Indiana, Illinois, and Wisconsin citing “unforeseen circumstances.”

Stay tuned as this saga unfolds in the world of regional Mexican music, which has undeniably emerged as one of the year’s most exciting and culturally significant phenomena.

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More about Cartel Threat

• The Arizona Republic
• Punto Norte
• Isabelia Herrra’s article
• Grupo Arriesgado
• 2023 MTV Video Music Awards
• Regional Mexican Music