ANOHNI and the Johnsons have unveiled a brand-new music video for their track “Scapegoat,” featured on the album “My Back Was a Bridge for You to Cross.” What makes this video particularly intriguing is its collaborative effort involving ANOHNI’s own family.
Directed by ANOHNI’s sister, Sara Hegarty, the video takes us on a captivating journey. It introduces us to a woman in isolation, who, as the video’s announcement suggests, escapes into her inner world—a serene pastoral realm where a mandate of care provides protection. Within this refuge, she experiences moments of unbridled joy, wonder, and relief. But what’s truly thought-provoking is the question posed by the video: Could such a society, where such care and freedom exist, be attainable in our reality?
The visual storytelling in the video is masterfully executed. It was art directed by photographer Barbara Hegarty and assisted by Ella Hegarty, ensuring that every frame is a work of art. The choice of locations, from the initial derelict building to the picturesque buttercup field, was carefully made to symbolize the various stages of this transformative journey.
Sara Hegarty, the director, explained her vision for the project: “On listening to the lyrics of ‘Scapegoat,’ I felt the stark and naked pain of the experience of being a victim of scapegoating. My intention in making this film was to contrast this pain with a positive transformational experience, to present a path from brokenness to healing. The locations—from the derelict building at the start to the buttercup field—were carefully chosen to reflect the different stages of the journey. The end result is a film embracing a move towards the feminine, connectedness with others, and the earth.”
ANOHNI herself weighed in on the video’s broader message, highlighting the interconnectedness of the subjugation of women and the Earth. She called for a global standard that respects the rights and ethical treatment of women, including the right to abortion, while also advocating for the protection of trans lives and people of color. Her call to repattern societies to support biodiversity, restore the female archetype as central to creation, and take strong steps against profiting from harmful activities like the sale of fossil fuels and the imprisonment of others is a powerful statement.
Furthermore, ANOHNI’s call to redistribute resources globally, criminalize the torture of animals, de-escalate the obsession with economic growth, and hold war criminals and corporate agents of ecocide accountable is nothing short of a call to action for a more just and sustainable world.
In conclusion, “Scapegoat” and its accompanying video are more than just music and imagery; they are a call to reimagine our world and to explore bold changes that can help us preserve the precious biosphere upon which all life depends. As ANOHNI suggests, it’s time to ask ourselves why we might be more inclined to accept the destruction of our environment than to embrace transformative changes that could secure a better future.
Frequently Asked Questions (FAQs) about Transformative Message
What is the song “Scapegoat” by ANOHNI and the Johnsons?
“Scapegoat” is a track featured on the album “My Back Was a Bridge for You to Cross” by ANOHNI and the Johnsons. It’s a powerful and emotive song that explores themes of scapegoating and victimization.
Who directed the music video for “Scapegoat”?
The music video for “Scapegoat” was directed by ANOHNI’s sister, Sara Hegarty. Sara brought her creative vision to life, crafting a visually stunning narrative that complements the song’s themes.
What is the storyline of the music video?
The music video tells the story of a woman in isolation who retreats into her inner world, described as a pastoral realm of care and freedom. It showcases her journey from pain to healing, emphasizing the transformative power of positive experiences. The video’s locations, from a derelict building to a buttercup field, symbolize different stages of this journey.
What is the broader message conveyed in the video?
The video’s message extends beyond the music itself. ANOHNI, through her work and statements, draws attention to the interconnectedness of the subjugation of women and environmental issues. She advocates for a global standard of ethical treatment for women, protection of trans lives and people of color, and taking action against activities that harm the environment. Her message is a call to action for a more just and sustainable world.
How does ANOHNI call for change in society?
ANOHNI calls for a range of changes, including redistributing global resources, criminalizing the torture of animals, de-escalating the obsession with economic growth, prosecuting war criminals and agents of corporate ecocide, and promoting women’s representation in positions of power. These calls are made in an effort to address pressing societal and environmental challenges.
What impact does ANOHNI hope to achieve with her message?
ANOHNI’s message in “Scapegoat” and the accompanying video is a plea for a more compassionate and environmentally conscious world. She hopes to inspire individuals and society as a whole to rethink our priorities and take steps toward a future that values care for both people and the Earth.
More about Transformative Message
- ANOHNI and the Johnsons’ Official Website
- [Watch the “Scapegoat” Music Video](insert link when available)
- [ANOHNI’s Official Statements and Activism](insert link when available)
- [More about Sara Hegarty, the Director](insert link when available)
- [ANOHNI’s Music and Social Commentary](insert link when available)
- [Environmental Advocacy and ANOHNI](insert link when available)